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Freihofer’s® Run for Women Hosts Comeback Challenge

Two Month Virtual Program Encourages Capital Region Families to Stay Active, Leads Into Start of Freihofer’s Training Challenge

ALBANY, N.Y. (April 12, 2021) - As the we begin a slow return to some normalcy following 12 months of pandemic life, organizers of the 43 rd Freihofer's Run for Women (FRW) have launched a new, two-month virtual fitness initiative called the "Freihofer's Run for Women Comeback Challenge" aimed at encouraging local families to get outside, be active and explore.

The challenge will begin Saturday, May 1 and runs through Wednesday, June 30. It is open to all ages and focuses on not only being active, but also exploring our region. Registration opens Tuesday, April 6 and closes on Sunday, April 30, 2021. The fee is $40. To register and learn more, visit:

All Freihofer's Run for Women Comeback Challenge participants will receive a custom duffle bag. To enhance the program, personal trainers, physical therapists, nutritionists and others will offer classes, lectures and more. Participating individuals and businesses include the Sidney Albert Albany JCC, The Revolution, Feldman Physical Therapy, Badger Strength, Judy Litt Yoga, Julie Bushart, Kettlebellworks, Crunch Fitness, Nutrition for Optimal Performance, Leg Up on Fitness, and Vent Fitness. Additionally, these businesses are offering prizes ranging from free fitness memberships and personal training sessions to nutrition packages and spin classes.

"This time last year we were shutting down and people were on their own figuring out where they could go and what they could do," said FRW Event Director Kristen Hislop. "We want to share the knowledge we have about all the great things you can do to be active in this area. We have partners that will educate you on how to eat well, prevent an injury, and support you with classes as you try new activities."

"Our goal is to get people outside and be active! This is when many of our race participants would typically be training and running the Freihofer's Run for Women," Hislop added. "Our hope is that everyone stays active and 5K registrants join the Freihofer's Training Challenge, our 11-week training plan for runners of all abilities, which begins Monday, July 12 and leads up to our rescheduled Sept. 25 event."

After registering, participants gain access to the Freihofer's Run for Women Comeback Challenge's dashboard where they can enter each day's activities such as running, swimming, hiking, strength training, kayaking, wake boarding, and gardening. Individuals can view a live leaderboard and see how many miles their fellow participants have logged. They can also share activity ideas, including favorite on-line fitness classes, locations for scenic runs and walks, and other family wellness experiences with others on the program's Facebook page @freihofersrun.

Those looking for things to do in downtown Albany are encouraged to download the Discover Albany app. Available for free on the iOS App Store and Google Play, the app includes downtown museums and attractions, fun walking tour "trails", and locations to enjoy CDPHP Cycle, the Capital Region's bike share program. In addition, the app includes an array of restaurant choices that suits everyone's taste buds. For more information, visit

"Many non-profits in the region continue to feel the financial strain of this pandemic," added Hislop. "The Freihofer's Run for Women Comeback Challenge is partnering with three charities that promote women, health, an active lifestyle and other non-profits - Girls on the Run Capital Region, Albany Medical Center's Albany Med COVID-19 Response Fund, and Community Foundation for the Greater Capital Region and the United Way of the Greater Capital Region's Capital Region Community COVID-19 Response Fund. We plan to split 100 percent of our profits equally among these charities. Donations will also go to each respective non-profit and participants can opt to make additional donations to these organizations and/or create a personal fundraising page."

For additional information, please email .


Freihofer’s®, a leading baker of delicious products, is committed to fostering the growth and recognition of women in sports and inspiring all generations of women to experience the benefits of exercise and nutritious eating. Freihofer’s continues to set the pace by sponsoring the annual Freihofer’s Run for Women 5K. Now in its 42nd year, the event is home to the Masters World Best & U.S. All-Comers record of 15:48 set in 2004 by Colleen DeReuck and features thousands of women from recreational joggers to Olympians who challenge themselves on the picturesque 3.1-mile course. For more information, visit