New Registration Record Set at Freihofer's Run for Women in Albany

Officials Expecting Close to 5,000 Participants for June 4th 5K

New Registration Record at the Freiohfer's Run for Women

ALBANY, NY (May 27, 2011) — Before the air horn even sounds, a new record has been broken at the 33rd annual Freihofer's Run for Women set for Saturday, June 4th in Albany, NY.

With seven days to go until the prestigious 5K, 4,082 registrants have signed up. This total betters the previous race day registration record of 4,029 set in 2009.

"It's an amazing feeling to know that we're going to have the largest group of women ever on the starting line next Saturday morning," said Event Director George Regan, who expects close to 5,000 women come race day.

Regan, who has overseen the all-women's race for the past 30 years, attributes the record field to the introduction of a new 10-week Training Challenge (http://bit.ly/jafKuK), designed to help Freihofer's 5K participants get into the best possible running shape. The challenge, which is led by local media personalities and utilizes the popular Couch to 5K Training Plan, attracted 400 novice runners, who have spent the past 10 weeks building up their endurance to complete the 3.1-mile course. Plans are afoot to expand the program in 2012.

"We're also promoting this event through radio, TV and print to the average runner, which is a powerful message that seems to be resonating," Regan added. "What's more, we continue to expand our work in the social media arena. Through these new platforms (Facebook, You Tube and Twitter) we are able to maintain a personal dialog with those interested in the event."

Finally, Regan said that the Freihofer's Run for Women — like many other road races across the nation — continues to provide a unique opportunity for recreational runners to compete with decorated Olympians and word record holders. "That's an opportunity no other sport can offer," he stressed.

Online registration for the Freihofer's Run for Women closes at midnight on Tuesday, May 31st. Last chance registration, which typically attracts 300 registrants, will take place at the CapitalCare Health & Fitness Expo at the Empire State Plaza on Friday, June 3rd from noon to 7 p.m. There will be no day of event registration.

For more information about the 33rd annual Freihofer's Run for Run for Women, 24th annual Freihofer's Kids' Run, 23rd annual Freihofer's Community Walk, 1st annual Freihofer's Junior 3K Run, and the 9th annual CapitalCare Health & Fitness Expo, visit freihofersrun.com. From the home page, you can also link to the event's Facebook, Twitter and YouTube pages.

The Freihofer's Run for Women event sponsors include Price Chopper Supermarkets, Subway Resturants, CSC, The City of Albany, FOX23, the Times Union, 99.5 The River, host hotel 74 State, and Taste.

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Freihofer's, a leading baker of wholesome products, is committed to fostering the growth and recognition of women in sports and inspiring all generations of women to experience the benefits of exercise and good nutrition. Freihofer's continues to set the pace by sponsoring the annual Freihofer's Run for Women 5K. Now in its 33rd year, the event, which is home to the Master's World & U.S. All-Comers record, features thousands of women of all ages and abilities from Olympians to recreational joggers, who challenge themselves on the picturesque 3.1-mile course. For more information, visit http://www.freihofers.com/.

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